Anyone up for some snowboarding… in Birmingham?

7 02 2009

A good example of PR…

I randomly came across this yesterday and thought that it was a good example of creating a press opportunity…

Snow+Rock enlisted the help of Kerrang! presenters Christian and OJ Borg to demonstrate how we should all be making the most out of this week’s random weather, with some Urban Snowboarding


Photo courtesy of Kerrang!

Video courtesy of Kerrang!