Online Fashion – it’s at your fingertips!

19 11 2009

It’s usually the other way round, but the online world is taking fashion by storm. In the past year, we have been all-too tempted by shopping online; not only are our favourite stores allowing us to buy online but there has been a rise in sites like Net-A-Porter, ASOS and to tempt us. Who needs to leave the house anymore…?

As well as e-commerce, fashion is also jumping on the social media bandwagon. In a big way.

Today, the Guardian Fashion Statement talks about the rise in the fashion crowd on Twitter; not just our favourite brands and labels but also the designers themselves, including British designer Henry Holland and recent sign-up, Stefano Gabbana, of Dolce and Gabbana.

But the brands are branching out for themselves too; yesterday New Media Age reported that since its launch last week, Burberry’s new SocMed site has already had over 200,000 sign-ups. The Art Of The Trench encourages visitors to upload pictures of themselves wearing a Burberry trenchcoat to build its own community of fans of the brand. Burberry wants to build on the 700,000 fans it has attracted on Facebook.

But times are changing fast and with everyone jumping on the web-wagon, how can this develop. SHOWstudio, the pioneers of online fashion, have the answer. After inviting the public to watch a Nick Knight fashion shoot during LFW, they have now signed up Gareth Pugh to create fashion live on the web. On 20, 23, 24 November, viewers can the designer create an interpretation of one of his SS10 pieces. This will be the first in a series of collaborations between the site and designers, and the one-off pieces created will go on to be sold in the SHOWstudio SHOP (1-9 Bruton Place, London, W1).

So as the fashion world goes online, is on the search to crown the sites keeping us at the top of the technology game. You can vote for your favourite Boutique, Accessories, High Street, Designer, Lifestyle, Vintage and Ethical Sites. As well as vote for the best Site Design, site leading web innovation and best Fashion Blog.

To vote online, click here.

So, with all this fashion at our fingertips, there’s no excuse to not be stylish!