Measuring newspaper audiences – online count too!

27 11 2009

Image credit

I meant to blog about this yesterday but it was a bit of a mad day!

I saw a story that seven regional newspaper publishers have signed up to a new initiative to show their combined print and online audience. Launched this week, Locally Connected has been set up by the Newspaper Society with the aim to measure audiences in a way that will give advertisers and PR’s a better picture of the readership.

The groups that have already signed up are: Trinity Mirror, Northcliffe Media, Johnston Press, Newsquest, Guardian Media Group, Midland News Association and Iliffe News & Media.

I saw the article quoted the Newspaper Society of saying the initiative, “showed that local media websites increase the reach of regional and local newspapers within their circulation areas by 14pc, particularly among upmarket and core middle age groups.”

It went on to quote NS president David Fordham: “The development of a robust and reliable system of multimedia audience measurement has been one of the biggest challenges facing all media today… Locally Connected now gives advertisers a unique cross-media planning system, allowing them to effectively target local communities across the UK in print as well as online.”

I think this is a step in the right direction for an industry that has, and still is facing, major changes. A prime example for the need for Locally Connected is the Birmingham Post, which became a Weekly Publication this month. The new-look paper is very popular but the website is even moreso, with people able to get the latest news direct to their screen. I don’t know the stats but I’d imagine the Post has a huge readership online and these people should not be discounted.

Speaking of the which, I saw an article in Media Week earlier today that praised the new-look Post. It’s great to see them supporting the paper, as I think it’s an important resource in the city.


A year in the life of Rewired

27 11 2009

The Rewired team with Rob Markwell (Pitch Consultants) and Michael Collie (BBC)

I can’t believe it has already been a week since we were getting dolled up in the office ready for the CIPR PRide Midlands Awards. Held at the ICC, the awards celebrate PR professionals and agencies across the Midlands region. Rewired was up for Outstanding Small Consultancy and I’d tried not to think about it too much for fear of being disappointed, but as soon as we sat at the table, my heart starting going. Luckily, my first trip on the stage was to collect a bottle of Veuve (I was one of the raffle winners!) so we popped the cork to settle the nerves.

The night was amazing and 21 awards into the show, Rewired was announced as the CIPR PRide Midlands ‘Oustanding Small Consultancy’. I won’t go into details but let’s just say the night didn’t end when the awards did and my bottle of Veuve was one of many.

It was such an amazing achievement for us as a company and a team, especially seeing as though Rewired was only been born 18 months ago.

Winning got me thinking about what an amazing year and a half it has been at Rewired. Everyone knows how much I love my job and the people I work with, but more than that I was proud of Rewired for having such a fantastic year in such a difficult economic climate.

This time last year, we had already begun working on some amazing clients; Taste of Birmingham, Hello Digital, Wolverhampton Art Gallery and The Big Picture, but since then the client list has gone from strength to strength. We’re working with some amazing organisations on some really exciting projects and clients.

We’ve maintained our niche of creative, digital and leisure companies but developed each of these client bases to include some amazing companies. As well as regional organisations like Screen West Midlands, Audiences Central and Ormiston Trust, we’re also working with innovative companies and projects like Mudlark.We’re still heavily involved in the region’s arts scene and continue working with Wolverhampton Art Gallery; currently on the amazing ‘Pop: Jann Haworth’ exhibition, which you MUST go and see.  We are also working with Punch Records on some amazing music and arts projects, and so far have brought some brilliant music to the city!

We also have also strengthened our events arm; both PR and event management. We’ve done PR for BASS Festival, Style in the City and Birmingham Book Festival. As well as the event management of Producers’ Forum ‘Celebrate the Future of Film’, Royal Television Society Awards and a number of high profile film premieres and industry events for Screen WM.

As well as Style in the City, we have also moved in to the fashion world (much to my delight), working with Retail Birmingham. Style Birmingham, the consumer brand for Retail Birmingham, had a fantastic rebrand earlier in the year (courtesy of 383 Project, who I love working with). Since then, Style Birmingham has gone from strength to strength and is fast-becoming the city’s voice for style and shopping. This project is a major part of our leisure/consumer work, which also includes work with Lasan, Birmingham’s premier Indian Restaurant, who have recently won Best Indian Restaurant on The F Word.

There are so many other clients to mention but you’ll get bored if I keep going, but it’s just amazing for me to see how much we’ve grown since last year. We’ve just been taken on by a couple of new clients, which I’m sure I will be blogging and twittering about very soon.

2010 looks to be a very exciting year so hopefully, this time next year, I’ll be writing a post about event more exciting times at Rewired HQ!

Who said footballers weren’t smart…?

23 11 2009

… It definitely wasn’t me, as I’m a big fan of football and the boys who get paid a lot of money to play it. They often get a lot of stick for their wage packets, and it is understandable in a recession when the UK has over 2 million looking for work, but the Wigan Athletic boys have made up for it with this smart bit of PR.

Don’t think I’m completely naive here, I am aware that it is very probably a smart PR person (like my good self) that has advised them to do this, but I like the sentiment either way.

Image Credit: Joe Giddens/The Times

Yesterday the Wigan team left fans in pieces after a massive 9-1 thrashing by Tottenham Hotspur. Today the players have come out in force to apologise in the form of money… and we all love a bit of that. They have vowed to refund the 400-odd supporters that had to witness the nightmarish 90 minutes; coughing up something close to £10k.

In an article by The Times, Mario Melchiot, the captain, was quoted as saying:

“We feel that as a group of players we badly let down our supporters yesterday, and this is a gesture we have to make and pay them back for their tremendous loyalty.”

“There is not a lot else to say, just that as a group of professionals we were embarrassed by the way we performed, we feel it was below our standards and this is something we feel we owe to the fans. Now we have to draw a line under the game, focus completely on training this week and bounce back on Saturday [against Sunderland],” he added.

In my opinion, this is a brilliant bit of PR… put your money where your feet clearly weren’t and show fans that you appreciate their support. Well done Wigan!

If you randomly happen to be one of these fans (unlikely to be reading my blog I know, but just in case), you are entitled to a full refund and should contact the ticket office, who will post the money to your home address. Refunds must be claimed by December 4 though so get your skates on!

Anyone up for some snowboarding… in Birmingham?

7 02 2009

A good example of PR…

I randomly came across this yesterday and thought that it was a good example of creating a press opportunity…

Snow+Rock enlisted the help of Kerrang! presenters Christian and OJ Borg to demonstrate how we should all be making the most out of this week’s random weather, with some Urban Snowboarding


Photo courtesy of Kerrang!

Video courtesy of Kerrang!