Apparently, I’m ‘one to watch’

7 12 2010

Still high from Friday’s award-win, I was really excited to see the CIPR’s judges comments online today. They’re so lovely – I’m glad that I made such an impression.–

Tara has achieved an incredible amount in just a few years of working in the industry and has made a massive impact on the Midlands PR scene. She has been instrumental in helping her company rise to the top in a short space of time, and her steely determination and love of communication has meant she has built a vast network of contacts that have no doubt proved invaluable in delivering the rapid growth and success of her agency so far. Tara has a huge passion for Birmingham as a city and is a shining example of some of the great PR work being undertaken outside of London. She clearly lives for her career and enjoys (almost) every minute of it, with a refreshing approach to team management for someone so young. Tara is a breath of fresh air and a real inspiration. There was no doubt in the minds of the judges that she sums up everything a young communicator should be and she has a really promising career ahead of her as a future industry leader. Definitely one to watch!

Fingers crossed I can live up to this now!





Reviving the blog and living up to the award

5 12 2010

So, yet again you hear those words, “I’m reviving my blog”. I always have the best intentions with this blog but then, as usual, life gets in the way and it slips down the ‘to do’ list. But, with a very exciting weekend under my belt, I’m back on the blogging bandwagon and ready to live up to my new title.

Friday night saw the annual CIPR PRide Midlands Awards, where the best comms teams from across the East and West Midlands don their best ‘award attire’ to celebrate another fantastic year in the industry. Last year was the first time I went to the Awards and was also the first time Rewired PR entered; even better, we won Outstanding Small Consultancy.

Twelve months later and the then-team-of-three is now a team of six and after a fantastic night we walked away with Outstanding Small Consultancy for the second year running. I’m so proud of us for winning; it has been an amazing year at Rewired, with some fantastic new additions to the team and client list! More than just a massive boost to the team, I also love that our clients have the knowledge that they’re working with an agency recognised by its PR peers.

On top of the Rewired award was also my personal award-win; Outstanding Young Communicator of the Year. I went for the award in the knowledge that I’m still relatively new to the industry but proud of what I’ve achieved so far. When I was shortlisted, I was absolutely over-the-moon, especially being up against three brilliant PR professionals.

I’m beyond delighted that I’ve won (for once I’m actually speechless); it’s so fantastic to be recognised by the CIPR team and fellow PRs and agencies. I’m also following in the footsteps of the lovely Lucy Kemp, PR Director at Seal, and I’ve promised her that she’s handing the title to someone that promises to live up to it! Winning the award has given me a massive confidence boost and I hope that I can work closely with CIPR throughout the year to promote the amazing work done by all PR agency and in-house teams across the Midlands.

So, with that in mind, I intend to dedicate more time to my blog and document a lot more of what I’m getting up to. For all the times that I fail, head to Twitter and I’m sure you’ll find a running commentary of my life.





A year in the life of Rewired

27 11 2009


The Rewired team with Rob Markwell (Pitch Consultants) and Michael Collie (BBC)

I can’t believe it has already been a week since we were getting dolled up in the office ready for the CIPR PRide Midlands Awards. Held at the ICC, the awards celebrate PR professionals and agencies across the Midlands region. Rewired was up for Outstanding Small Consultancy and I’d tried not to think about it too much for fear of being disappointed, but as soon as we sat at the table, my heart starting going. Luckily, my first trip on the stage was to collect a bottle of Veuve (I was one of the raffle winners!) so we popped the cork to settle the nerves.

The night was amazing and 21 awards into the show, Rewired was announced as the CIPR PRide Midlands ‘Oustanding Small Consultancy’. I won’t go into details but let’s just say the night didn’t end when the awards did and my bottle of Veuve was one of many.

It was such an amazing achievement for us as a company and a team, especially seeing as though Rewired was only been born 18 months ago.

Winning got me thinking about what an amazing year and a half it has been at Rewired. Everyone knows how much I love my job and the people I work with, but more than that I was proud of Rewired for having such a fantastic year in such a difficult economic climate.

This time last year, we had already begun working on some amazing clients; Taste of Birmingham, Hello Digital, Wolverhampton Art Gallery and The Big Picture, but since then the client list has gone from strength to strength. We’re working with some amazing organisations on some really exciting projects and clients.

We’ve maintained our niche of creative, digital and leisure companies but developed each of these client bases to include some amazing companies. As well as regional organisations like Screen West Midlands, Audiences Central and Ormiston Trust, we’re also working with innovative companies and projects like Mudlark.We’re still heavily involved in the region’s arts scene and continue working with Wolverhampton Art Gallery; currently on the amazing ‘Pop: Jann Haworth’ exhibition, which you MUST go and see.  We are also working with Punch Records on some amazing music and arts projects, and so far have brought some brilliant music to the city!

We also have also strengthened our events arm; both PR and event management. We’ve done PR for BASS Festival, Style in the City and Birmingham Book Festival. As well as the event management of Producers’ Forum ‘Celebrate the Future of Film’, Royal Television Society Awards and a number of high profile film premieres and industry events for Screen WM.

As well as Style in the City, we have also moved in to the fashion world (much to my delight), working with Retail Birmingham. Style Birmingham, the consumer brand for Retail Birmingham, had a fantastic rebrand earlier in the year (courtesy of 383 Project, who I love working with). Since then, Style Birmingham has gone from strength to strength and is fast-becoming the city’s voice for style and shopping. This project is a major part of our leisure/consumer work, which also includes work with Lasan, Birmingham’s premier Indian Restaurant, who have recently won Best Indian Restaurant on The F Word.

There are so many other clients to mention but you’ll get bored if I keep going, but it’s just amazing for me to see how much we’ve grown since last year. We’ve just been taken on by a couple of new clients, which I’m sure I will be blogging and twittering about very soon.

2010 looks to be a very exciting year so hopefully, this time next year, I’ll be writing a post about event more exciting times at Rewired HQ!