My new fave ad… another Cadbury classic

15 05 2011

Working in Marketing, I always love a great advert and my latest favourite comes courtesy of Cadbury.

After *that* Gorilla ad and then the brilliant ‘eyebrow dance’, it seems that their ad department just keep getting better. This is their latest creative, which ties in to their new campaign ‘Charity Shop Dance Off.’

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Sometimes, nothing beats great coverage!

7 12 2010

Even after (almost) three years working in PR, I still get excited when I get a good piece of coverage for a client.

Today’s exciting press cutting comes in the form of Stylist Magazine, where Bodhi is listed in the ‘Style List’. I absolutely love Stylist and always look at their top products so it’s great to see my client, and a product that I absolutely love, featured.





Apparently, I’m ‘one to watch’

7 12 2010

Still high from Friday’s award-win, I was really excited to see the CIPR’s judges comments online today. They’re so lovely – I’m glad that I made such an impression.–

Tara has achieved an incredible amount in just a few years of working in the industry and has made a massive impact on the Midlands PR scene. She has been instrumental in helping her company rise to the top in a short space of time, and her steely determination and love of communication has meant she has built a vast network of contacts that have no doubt proved invaluable in delivering the rapid growth and success of her agency so far. Tara has a huge passion for Birmingham as a city and is a shining example of some of the great PR work being undertaken outside of London. She clearly lives for her career and enjoys (almost) every minute of it, with a refreshing approach to team management for someone so young. Tara is a breath of fresh air and a real inspiration. There was no doubt in the minds of the judges that she sums up everything a young communicator should be and she has a really promising career ahead of her as a future industry leader. Definitely one to watch!

Fingers crossed I can live up to this now!





Reviving the blog and living up to the award

5 12 2010

So, yet again you hear those words, “I’m reviving my blog”. I always have the best intentions with this blog but then, as usual, life gets in the way and it slips down the ‘to do’ list. But, with a very exciting weekend under my belt, I’m back on the blogging bandwagon and ready to live up to my new title.

Friday night saw the annual CIPR PRide Midlands Awards, where the best comms teams from across the East and West Midlands don their best ‘award attire’ to celebrate another fantastic year in the industry. Last year was the first time I went to the Awards and was also the first time Rewired PR entered; even better, we won Outstanding Small Consultancy.

Twelve months later and the then-team-of-three is now a team of six and after a fantastic night we walked away with Outstanding Small Consultancy for the second year running. I’m so proud of us for winning; it has been an amazing year at Rewired, with some fantastic new additions to the team and client list! More than just a massive boost to the team, I also love that our clients have the knowledge that they’re working with an agency recognised by its PR peers.

On top of the Rewired award was also my personal award-win; Outstanding Young Communicator of the Year. I went for the award in the knowledge that I’m still relatively new to the industry but proud of what I’ve achieved so far. When I was shortlisted, I was absolutely over-the-moon, especially being up against three brilliant PR professionals.

I’m beyond delighted that I’ve won (for once I’m actually speechless); it’s so fantastic to be recognised by the CIPR team and fellow PRs and agencies. I’m also following in the footsteps of the lovely Lucy Kemp, PR Director at Seal, and I’ve promised her that she’s handing the title to someone that promises to live up to it! Winning the award has given me a massive confidence boost and I hope that I can work closely with CIPR throughout the year to promote the amazing work done by all PR agency and in-house teams across the Midlands.

So, with that in mind, I intend to dedicate more time to my blog and document a lot more of what I’m getting up to. For all the times that I fail, head to Twitter and I’m sure you’ll find a running commentary of my life.





Get on your dancing shoes… International Dance Festival Birmingham is coming

2 12 2009

It’s an exciting day in the Rewired office, and not just because my Christmas playlist is on repeat. We’ve been confirmed as the PR Agency for International Dance Festival Birmingham 2010.

Taking place 19 April – 16 May the festival, which is run by DanceXchange and Birmingham Hippodrome,will be showcasing a huge range of dance styles at venues across both the city and the region. Some of this year’s highlights include:

A new solo Kathak work by acclaimed choreographer Akram Khan; the National Ballet of Cuba featuring guest appearances by Carlos Acosta; Mark Morris Dance Group with the orchestra of English National Opera; Strictly Come Dancing – The Professionals; Sutra, a stunning dance piece featuring 17 monks from the original Shaolin Temple in China; and C!RCA, a thoroughly new circus show combining dance with awe inspiring acrobatics. There will also be a host of other activities and events including free outdoor spectaculars, a weekend for children and families, and many opportunities for people of all ages and abilities to take part.

IDFB 2010 is being funded by Advantage West Midlands, Arts Council England West Midlands, and Birmingham City Council, with a new sponsor Brewin Dolphin. BBC Radio WM has come on board as a Media Partner and Crowne Plaza has been confirmed as the Accomodation Partner.

I’m so excited about working on the festival, it’s going to be an amazing project. Anyone that knows me is aware of my love for dancing, and we’re making plans in the office to start dance lessons so look out for the big announcement.I’ll be sure to start blogging about our dance lessons too… and there will be plenty of twitpiccing!

Until then, I will just continue ripping up the dance floor in my usual hotspots over the festive season!





Measuring newspaper audiences – online count too!

27 11 2009


Image credit

I meant to blog about this yesterday but it was a bit of a mad day!

I saw a story that seven regional newspaper publishers have signed up to a new initiative to show their combined print and online audience. Launched this week, Locally Connected has been set up by the Newspaper Society with the aim to measure audiences in a way that will give advertisers and PR’s a better picture of the readership.

The groups that have already signed up are: Trinity Mirror, Northcliffe Media, Johnston Press, Newsquest, Guardian Media Group, Midland News Association and Iliffe News & Media.

I saw the article quoted the Newspaper Society of saying the initiative, “showed that local media websites increase the reach of regional and local newspapers within their circulation areas by 14pc, particularly among upmarket and core middle age groups.”

It went on to quote NS president David Fordham: “The development of a robust and reliable system of multimedia audience measurement has been one of the biggest challenges facing all media today… Locally Connected now gives advertisers a unique cross-media planning system, allowing them to effectively target local communities across the UK in print as well as online.”

I think this is a step in the right direction for an industry that has, and still is facing, major changes. A prime example for the need for Locally Connected is the Birmingham Post, which became a Weekly Publication this month. The new-look paper is very popular but the website is even moreso, with people able to get the latest news direct to their screen. I don’t know the stats but I’d imagine the Post has a huge readership online and these people should not be discounted.

Speaking of the which, I saw an article in Media Week earlier today that praised the new-look Post. It’s great to see them supporting the paper, as I think it’s an important resource in the city.





A year in the life of Rewired

27 11 2009


The Rewired team with Rob Markwell (Pitch Consultants) and Michael Collie (BBC)

I can’t believe it has already been a week since we were getting dolled up in the office ready for the CIPR PRide Midlands Awards. Held at the ICC, the awards celebrate PR professionals and agencies across the Midlands region. Rewired was up for Outstanding Small Consultancy and I’d tried not to think about it too much for fear of being disappointed, but as soon as we sat at the table, my heart starting going. Luckily, my first trip on the stage was to collect a bottle of Veuve (I was one of the raffle winners!) so we popped the cork to settle the nerves.

The night was amazing and 21 awards into the show, Rewired was announced as the CIPR PRide Midlands ‘Oustanding Small Consultancy’. I won’t go into details but let’s just say the night didn’t end when the awards did and my bottle of Veuve was one of many.

It was such an amazing achievement for us as a company and a team, especially seeing as though Rewired was only been born 18 months ago.

Winning got me thinking about what an amazing year and a half it has been at Rewired. Everyone knows how much I love my job and the people I work with, but more than that I was proud of Rewired for having such a fantastic year in such a difficult economic climate.

This time last year, we had already begun working on some amazing clients; Taste of Birmingham, Hello Digital, Wolverhampton Art Gallery and The Big Picture, but since then the client list has gone from strength to strength. We’re working with some amazing organisations on some really exciting projects and clients.

We’ve maintained our niche of creative, digital and leisure companies but developed each of these client bases to include some amazing companies. As well as regional organisations like Screen West Midlands, Audiences Central and Ormiston Trust, we’re also working with innovative companies and projects like Mudlark.We’re still heavily involved in the region’s arts scene and continue working with Wolverhampton Art Gallery; currently on the amazing ‘Pop: Jann Haworth’ exhibition, which you MUST go and see.  We are also working with Punch Records on some amazing music and arts projects, and so far have brought some brilliant music to the city!

We also have also strengthened our events arm; both PR and event management. We’ve done PR for BASS Festival, Style in the City and Birmingham Book Festival. As well as the event management of Producers’ Forum ‘Celebrate the Future of Film’, Royal Television Society Awards and a number of high profile film premieres and industry events for Screen WM.

As well as Style in the City, we have also moved in to the fashion world (much to my delight), working with Retail Birmingham. Style Birmingham, the consumer brand for Retail Birmingham, had a fantastic rebrand earlier in the year (courtesy of 383 Project, who I love working with). Since then, Style Birmingham has gone from strength to strength and is fast-becoming the city’s voice for style and shopping. This project is a major part of our leisure/consumer work, which also includes work with Lasan, Birmingham’s premier Indian Restaurant, who have recently won Best Indian Restaurant on The F Word.

There are so many other clients to mention but you’ll get bored if I keep going, but it’s just amazing for me to see how much we’ve grown since last year. We’ve just been taken on by a couple of new clients, which I’m sure I will be blogging and twittering about very soon.

2010 looks to be a very exciting year so hopefully, this time next year, I’ll be writing a post about event more exciting times at Rewired HQ!